Analysts Urge Apple to Replace CEO Tim Cook Amid AI Struggles

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2025-07-10 03:17:01

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LightShed Partners analysts have called for Apple Inc. to replace CEO Tim Cook, citing the company's lagging artificial intelligence efforts. The recommendation comes as Apple faces mounting pressure to keep pace with rivals in a rapidly evolving tech landscape.

Apple's leadership transition gains urgency with the departure of Chief Operating Officer Jeff Williams, a potential Cook successor. Veteran executive Sabih Khan will assume Williams' role, while hardware engineering chief John Ternus emerges as a top internal candidate for CEO.

The company's slow adoption of generative AI has drawn scrutiny from investors and tech observers alike. Analysts Walter Piecyk and Joe Galone argue Apple now requires 'a product-focused CEO' rather than one specializing in operational logistics.

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